Because consumers must be able to count on guaranteed good quality products, Test Achats and its teams have developed a new concept: the “TA approved” label. On the one hand, this new label is intended to meet more targeted market demands, but on the other hand, it aims to better channel initiatives that use and abuse without authorization the content developed by TA.
Published on 06.10.2020
Jean Kalyvas
Chief Information and Marketing Officer
This new label, born in the wake of the Covid crisis, will be awarded to products that meet three basic criteria: local production (in any case Belgian…), reasonable price< /strong> (after market research) and quality (subjected to testing and verification of advanced promises so that consumers can confidently choose a product whose proper functioning is guaranteed by Test Achats). Specific specifications have been drawn up for this purpose.
And since it takes a first in everything, in the current context of wearing a recommended or compulsory mask, after a review of the market and contacts with the operator but also after a laboratory compliance test, Test Achats has decided to grant this first label to the company Deltrian based in Fleurus. This first obviously calls for others. All information on Test Achats labels on www.testachats.be/info/ ta-labels
Deltrian’s mask, “TA approved“, is available at their https:/ /health.deltrian.com at the price of €9.98 for five masks.
Source: SudInfo: Label for Belgian masks
Jean Kalyvas
Chief Information and Marketing Officer
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